Benenden

LONDON - (Marketwire - February 23, 2010) - Technologies for the marketing and advertising of the event - Vamos, the software company, announced today that it cooperates with global marketing automation leader Eloqua, to drive a demand generation and lead management campaigns to support customer growth in EMEA, North America and Latin America.

Eloqua solution enables Vamos marketing activities tailored to each stage of the sales cycle - from application to close. To do this, Vamos uses Eloqua lead scoring tools for cross-reference leads role-based perspective that is within an organization and level of engagement with the website Vamos and online marketing campaigns.

This approach provides Vamos accurate and real-time lead, then a targeted approach to marketing activity, customized messages and media to stage each prospect in the buying process. Vamos initial delivers messages informing companies about their services, sending invitations to events, and now seeks to communications that support the final phase of a sale.

The first results of the first two months of operation have been extremely positive. In fact, Vamos has increased 400 per cent of sales leads generated.

Eloqua CRM technology works with designing and implementing the system, which integrates with the CRM leader Salesforce.com.

Ceri Jones, vice president of marketing at Vamos, said, "demand generation and lead management campaigns are high on the agenda of B2B marketing in the technology field. Eloqua and CRM technologies have enabled us to move from track and analyze very few of our data to a system where we segment the market in its entirety and understand where the hotspots perspective. The level of integration with Salesforce Eloqua was also one of the main reasons for choosing the team as a partner. "

Stuart Wheldon, Director of Client Services, EMEA, Eloqua, added: "As budgets begin to increase again, undertake to maintain will capitalize on the growth of marketing spend by demonstrating to decision makers without ambiguity KING their marketing campaigns. We were able to implement and integrate the Eloqua model very quickly and the first results show Eloqua will be able to help Vamos successfully achieve the objectives of growth in the Americas and Europe. "

About Eloqua

Eloqua (www.eloqua.com) is the leading marketing automation category-defining expertise and best practices for merchants worldwide. The company's mission is to enable its customers the best marketers on earth. Thousands of customers of large enterprises such as Aon, Apple, Fifth Third Bank, Dow Jones, Fidelity, Seagate and Sybase rely on Eloqua's power to execute, automate and measurement programs that generate revenue. Eloqua helps companies to read and decode their buyers Digital Body Language a„c, thereby improving the quality and quantity of potential customers, increasing marketing effectiveness and accelerate the sales process. Eloqua is headquartered in Vienna, Virginia, with offices in Toronto, London, Singapore and North America. For more information, e-mail or demand@eloqua.com to learn about events Eloqua, blogs, improvements in research and products, followed by the company on Twitter @ Eloqua.

About CRM

Founded in 1999, CRM (www.crmtechnologies.com) is the first of a new breed of marketing operations specialist agencies to provide a range of services and solutions to provide operational support for services marketing. CRM provide access to operational best practices, technical expertise and administrative resources, which allows marketers to focus on strategic innovation, and creative tactics.

CRM provides a number of on-demand services for the marketing department of availability of data cleansing, enhancement and analysis via the Marketing Automation Tech.